Does the name help you find where your going ?

Robin WilliamsonLofthus Brands, Lofthus Graphics, Lofthus Signs, Lofthus Wayfinding, Uncategorised

Healthcare wayfinders use user-friendly terms such as ‘kidney’ and ‘blood tests’ to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end users’ wayfinding ability without damaging the perception of the institution? In healthcare environments users are expected to navigate their … Read More

Is it just like for like during a rebranding ?

Robin WilliamsonLofthus Brands, Lofthus Signs, Lofthus Wayfinding, Uncategorised


If you’re in charge of a new brand rollout plan that requires signage replacement, consider that the cost to rebrand signs to reflect your new corporate identity can devour up to 70 percent of your brand implementation budget. With this stat in mind, it can be risky to simply inventory existing sign types, sizes, and quantities, and ship that list … Read More